MUMBAI: Bollywood icon Shah Rukh Khan returns to the screen in a high-octane new campaign for Castrol Activ’s 3X Protection, where he plays a tough cop navigating the searing heat of Rajasthan in pursuit of criminals. In the ad, SRK’s bike, powered by Castrol Activ, continues to perform flawlessly without overheating, while the criminals’ bike stalls during a dramatic chase.

Khan stated, “The heat can be relentless, whether you’re chasing criminals or battling real-life traffic. Castrol Activ’s 3X protection ensures engines stay cool and the bike keeps moving. It’s been a pleasure collaborating with Castrol on this campaign.”

Castrol India vice president & head of marketing, Rohit Talwar stated, “Overheating is a common issue for bikers, especially in India’s harsh summers. This campaign highlights Castrol Activ’s promise of superior engine protection, while connecting with riders facing the challenges of long, hot commutes.”

The TVC, conceptualised by Ogilvy India, blends action-packed drama with the brand’s core message of engine protection. It will debut during the Champions Trophy final and will run across digital, print, and outdoor platforms in 10 languages.

Ogilvy India chief creative officer, Sukesh Nayak stated, “With Shah Rukh Khan’s magnetic presence, we’ve created an ad that is as thrilling as an action film while communicating the product’s key benefit—superior engine protection.”

The campaign also features social media activations and influencer partnerships. The new Castrol Activ is now available at retail outlets and online across India.