MUMBAI: Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office. 

It will be led by Navin Kathuria, EVP and principal partner, DDB Mudramax.

State Bank of India CMO Dinesh Menon says, “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

DDB Mudramax president Sathyamurthy Namakkal adds, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives.”