MUMBAI: The recently concluded Third Edition of the #SAMMIE2019 awards by Social Samosa witnessed one of the glorious evenings at ITC Grand Central, Mumbai. The award nights dazzled with the presence of several industry stalwarts and the panel guests discussing over various topics pertinent to the current strength of the industry.
Conceptualized with the thought of promoting best practices benchmarking in the industry, Best Social Media Brands is an industry mandate to adjudge a brand’s performance amongst peers on a relative scale. SAMMIE 2019 took the bar a notch higher with over 360 nominations across 25 main categories, 15 special categories, and 6 marketing achievers’ categories.
The event began with the workshop sharing thoughts on Performance over Branding followed by an insightful session on Facebook Thumbstoppers by Anoop Menon (Creative Agency Partner, Facebook India). The event unfolded with a pool of talent receiving recognition for their incessant hard work, creativity and out of box thinking that helped the brand to stand out in the clutter.
There were panel discussions on topics such as Role of Brands in Authentic Content, Road to 2020 and what it holds for the industry where several influencers and creative minds discussed their take on the Past, Present and Future of the industry. The event progressed with yet another industry veteran, Meghna Apparao, CMO, Godrej sharing few interesting marketing insights with a dash of fun and a dose of laughter that engaged the audience at large.
Speaking on same, Hitesh Rajwani, CEO, Social Samosa said, “We were enthused to host the Third edition of #SAMMIE2019, and are elated to see it grow year on year. This shows the miraculous potential that our industry holds and can only say that we are yet to witness the digital revolution in India. This is just the beginning of it.”
100+ awards were given across 25 main categories, 15 special categories, and 6 marketing achievers’ categories. Digitas India was leading the game with 4 gold and 9 silver awards for their work for Jeep India, Voot, Reliance Jio, Appy Fizz and more. SAMMIE Best Social Media Brands 2019 was evaluated by an esteemed jury panel featuring Sumanto Chattopadhyay, Chairman, and CCO, 82.5 Ogilvy, Mohit Joshi, MD, Havas Media Group India, Rajesh Ghatge, CEO, Indigo Consulting, Karthik Nagarajan, Chief Content Officer at Wavemaker, Anubhav Sonthalia, CEO at Merkle Sokrati, Vishal Chinchankar, Chief Digital Officer at Madison, Priti Murthy, CEO, OMD India, Suvajyoti Ghosh, Managing Director & Chief Creative Officer, Brandmovers India, Priti Nair, Director, Curry Nation, Priya Jayaraman, Saatchi Propagate.
Social Samosa Best Social Media Brands 2019 was held in association with, Gifting Partners – The Good Life Company (TGL Co.), Plush Plaza & Satliva, Media Partner – The Free Press Journal, Online Radio Partner – Radio City.in, Online Broadcast Partner – 24 Frames Digital and PR Partner – Treize Communications.
