MUMBAI:  Influencer marketing product Qoruz has announced its partnership with Konnect Insights, a technology-driven social listening and online reputation management company to offer integrated influencer marketing technology for brands.

In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening, analytics, and influencers discovery, insights, and reachout. Qoruz’s database provides brands critical information on influencers like his/her area of influence, past conversations, disposition towards brands, and earlier campaigns.

The integrated platform also provides ease of use as marketers do not need to switch across platforms to look for influencer management CRM, social media listening and sentiment analysis, and reporting the campaign performance. The one-login solution provides all these capabilities within a single dashboard. Therefore, it becomes a valuable tool in situations like a new product launch, expansion to new geographies, and PR crisis etc., as the brand will need to identify and engage with the number of influencers, keep a track of the campaign sentiment, and measure the outcome.  

Commenting on the partnership, Qoruz co-founder Praanesh Bhuvaneswar said, “In the fast-paced, and rapidly evolving digital marketing world, brands will effectively latch onto run their influencer marketing campaigns in tandem with smart listening and analysis. Our partnership with Konnect Insights is an important step toward providing integrated influencer marketing management capabilities to our clients. This will allow them to make more informed decisions about their campaigns. At the same time, we are certain that we will become the partner of choice for more brands when it comes to influencer marketing campaigns.”

Konnect Insights founder and CEO Sameer Narkar added, “Social media listening, analytics, and reporting are the elements that differentiate an influencer engagement from an integrated influencer management campaign. We are glad that through our partnership with Qoruz, brands will be able to experience the power of data when they design their influencer marketing campaigns.”