MUMBAI: ETechAces Marketing & Consulting, which owns insur-tech brand, PolicyBazaar.com, and marketplace for lending products, PaisaBazaar.com, has roped in actor Akshay Kumar as its brand ambassador.
Policybazaar.com and Paisabazaar.com have launched their biggest ever marketing campaign, spread across the financial products basket of term insurance, free credit score and others.
The campaign was launched with a video of Kumar donning the avatar of Yamraj for Policybazaar’s campaign on the digital platform. The first TVCs from the duo will be aired across a spectrum of TV channels, including the IPL broadcast.
Commenting on why the maverick actor was a natural choice for the brand to sign as its ambassador, policybazaar.com co-founder and group CEO Yashish Dahiya says, "He is self-made, speaks directly and delivers important messages with humour, these attributes make him a perfect fit for our brands. Like him, our brands stand for transparency, positive social change, reliability, trust and have a genuine connect with the masses. So, this partnership is a natural extension of the values that we share with him. Our shared passion for fitness is an added plus.”
paisabazaar.com co-founder and CEO Naveen Kukreja adds, “Being the market leaders for both insurance and lending products, our next step is to take our brand to every Indian household and who better than Akshay Kumar to spread this message. Along with being one of the biggest names in the Indian entertainment Industry, he is also the face that the common man resonates with. We strongly feel our association with Akshay would further build customer's trust on Policybazaar and Paisabazaar.”
Policybazaar.com and paisabazaar.com associate director and group head of marketing Sai Narayan mentions, “Our latest marketing campaign, featuring Akshay Kumar, is aimed to garner a wider reach for both Policybazaar and Paisabazaar's key messaging around financial products. We have already upped the ante through our ongoing campaign during the IPL broadcasts, and will be launching our new campaign with Akshay in the IPL later this week. We will also launch other product-specific campaigns with Akshay through the year.”
The high-impact campaign will be aired on Star Sports, Star Sports HD, Star Gold, &Pictures, &TV, Discovery Channel, History TV18, National Geographic, NDTV 24x7, India Today, Mirror Now, Zee TV, Aaj Tak, ABP News and others.
