MUMBAI: Pocket Aces, one of the country’s leading digital entertainment companies running channels FilterCopy, Dice Media and Gobble, has partnered with Ola, India’s most popular mobile app for transportation, to provide a wide range of digital content to Ola’s connected ridesharing platform, Ola Play.
The premium content from Pocket Aces will include short videos from their flagship channel FilterCopy, hugely popular web series Little Things and Not Fit from Dice Media, and food videos from Gobble. Not Fit was also the first web series to play on television – it did three successful runs on NDTV Prime earlier this year.
Pocket Aces co-founder Aditi Shrivastava said, “Our goal is to give our content and our brand partners as much reach as possible, and are in conversations with several global OTT players and television channels to syndicate our content. ”
Ola Play sr. director & head Ankit Jain said, “The possibilities that Play offers allows us to discover and aggregate content as music, web series, discover apps and much more to be made available to customers at the push of a button. We are extremely excited to partner with Pocket Aces to enable Ola Play users’ access to high quality content.”