Mumbai: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects in Mumbai comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya, and Piramal Agastya, its state-of-the-art commercial project. 

 As part of its association, Dravid will collaborate with Piramal Realty, speaking directly to the brand’s customers with signature messages on the importance of home ownership. With his reliable and always positive approach on and off the field, the cricketer will be showcased embodying Piramal Realty’s core values of knowledge, action, care & impact, the brand stated. 

The new association will be promoted with a 360-degree marketing campaign, including print, digital, outdoor, and social media, it added.

Piramal Realty, chief operating officer, Gaurav Sawhney said, “Rahul Dravid embodies our philosophy of creating a positive impact on people's lives. As a company, we are constantly evolving to provide a great customer experience that transcends from understanding consumer sentiments to creating developments that encourage community building. Having Rahul Dravid on board will help us enhance our purpose of ‘Doing well and Doing Good', since he is not just an international sports icon, but also a source of inspiration for many around the world. Rahul Dravid’s qualities of being dependable, authentic, true, and impactful perfectly align with our brand values."

Commenting on the association, Rahul Dravid said, “A career in sports is impossible to manage without the support, guidance, and reassurance of family and friends. During tough times, and there always are, home is where we go. As an advocate for the brand, it gives me great pleasure to collaborate with Piramal Realty, which resonates with my own core belief of giving the best throughout the process.”