Mumbai: Procter & Gamble (P&G) India on Tuesday announced its commitment to improve the accessibility of brand advertising to people with sight and hearing impairments by 2024.

"The initiative will make P&G brands more inclusive and accessible to all members of our community. P&G also announced that it will sensitize students pursuing advertising and marketing courses on accurate portrayal and representation of women in advertising," the company said in a statement.

P&G will partner with leading marketing and communication colleges to shape the next generation of marketers and advertisers. Along with this, P&G also reinforced its commitment to continue leveraging the voice of its brands to have conversations that bust myths, break biases & shatter stereotypes.   

P&G's chief marketing officer Sharat Verma said, “At P&G, we want to step up and use our voice to be a force for growth and force for good. We have made strong progress in the role our brands are playing to drive social and cultural change. Not only that, but we are also committed to enabling equal opportunities for women in the advertising creativity and production industry.

"It is important that we make equality and inclusion a sustainable part of creativity. Therefore, we are seeking to work with the next generation of marketers and advertisers, to drive holistic change in imagery, and in turn, society. We are deliberate in our actions to advance equality and inclusion, so that we can accelerate the pace of change," he added.