MUMBAI: We’ve all heard the phrase ‘Daddy’s Girl’. But a woman is every bit a ‘Mommy’s Girl’ too. Celebrating the mother-daughter bond, PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaign that celebrates this relationship that is more precious than gold.

Shopping partner, fashion police, inspiration, a mother is all these things and more and during the time of the daughter’s wedding and all the emotions shared between the two are at their peak. There are little moments of discord as well as the overwhelming love that lead up to the final moment of the daughter bidding farewell to her beloved mother to start a home of her own.

PC Chandra Jewellers MD UK Chandra says, "I feel, this is an impactful film being aired from Kolkata. The melodious song of the TVC explores a high emotion prime point in the lives of the bride and her family, it should find resonance in every heart."

PC Chandra Jewellers GM marketing Anuttama Das adds, "We wanted to reach out to today’s young women. A tribute to the timeless mother-daughter bond would be the perfect way to launch our new wedding collection."

Bates CHI&Partners Kolkata branch head Sharmista Dev says, "Amidst the widening gap in attitudes and values between generations, there are some emotions that always remain unchanged. We wanted to position a timeless brand like PC Chandra Jewellers, as the unchanging link between the two generations."