MUMBAI: Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, “A Beautiful Change.”

Through the campaign, the brand aims to emphasise on the idea that everyone can make a beautiful change in this world the way Oriflame is doing; by creating opportunities for people along with manufacturing responsible products that do not harm the environment.

Oriflame has been a quintessential beauty brand with its foundations in sustainable innovations and creations. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly and sustainable company.

Oriflame aims to reduce carbon emissions by 50 per cent by 2020. It has collaborated with the RFA to source cent per cent of its paper and packaging requirements from credible certified sources by 2020. Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100 per cent palm oil usage.

With is core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect choice for Oriflame to take its message further.

Oriflame SVP and head of South Asia and MD India Sergei Kanashin said, “While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don’t harm nature and the environment."