New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band.

The association will include a 360-degree campaign and will be kick-started by a OnePlus x Jasprit Bumrah digital film on OnePlus India, YouTube, and Instagram.

“It's really wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want,” said Bumrah.

According to the company, the partnership with Bumrah reiterates the brand’s philosophy of 'Never Settle' and the company's pursuit of perfection. “For young India today, Bumrah represents a passion for a healthy, fit, and active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for," the company said in a statement.

 "As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to 'Never Settle.' A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit, and his determination," a OnePlus India spokesperson