Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth Day.

The brand has pledged to embrace the ambitious mission of reducing its carbon footprint by 50 per cent on every finished product. It has also announced its decision to contribute €10 million to environmental projects whose beneficiaries are communities of women around the world.

“Now is the time to accelerate sustainable innovation, to make the shift to a circular economy and to reduce the impact of our products,” said L’Oréal Paris global brand president Delphine Viguier-Hovasse, adding that between 2005 and 2020, the brand’s factories and distribution centres had already reduced CO2 emissions by 82 per cent, water consumption by 44 per cent, and waste generation by 35 per cent.

“There is still much work to be done but we will remain strong in our resolve to make a difference and play our part in this race against climate change. We have a duty to change the codes of beauty to adopt a more sustainable approach and to empower our consumers to achieve responsible consumption,” she added.

Among the key pledges made by the brand include its aim to use 100 per cent recycled plastic, 100 per cent sustainable cardboard and operate100 per cent carbon neutral factories by 2030. Along with financial support, it will also develop specific programs that empower women in leadership positions.