MUMBAI: The 12th season of VIVO IPL, which is being broadcast on the Star sports network, has been a season of innovation. From Dugout 2.0 to regionalisation, to customised brand solutions for the advertisers, this season is bigger and better than ever for fans and brands advertising on the network.
With one of its kind brand solution provided for Maruti Suzuki, as part of the Maruti Suzuki Cricket LIVE show, Star Sports has created the ‘Star Sports CommCar’. The Commentator’s Car, hosted in a Maruti Suzuki Ciaz is innovative storytelling on the go. The car travels with Star Sports experts who talk about the upcoming game from the car while en route to the Star Sports studio or stadium. The CommCar is on the roads in Mumbai, Kolkata, Delhi, and Bangalore. With this innovation, commentary and analysis is not just limited to studio shows, now it happens on the go where experts are captured on state of the art cameras set-up in the car.
Taking the game out of the studio and onto the streets, the ‘CommCar’ has some of the best minds of the game, such as Kumar Sangakkara, Dean Jones, Scott Styris, VVS Laxman, Kevin Pieterson, Gautam Gambhir, and Graeme Smith, as a part of it.