Mumbai: Neutrogena, a skincare brand, has released its ‘Skin Rewind Survey’ highlighting gaps in knowledge on anti-aging solutions amongst women. The survey reveals that 95 per cent women are actively seeking anti-aging solutions, with two out of three women mentioning fine lines and wrinkles as a top skin concern related to aging.
Interestingly, the survey also highlights that while 75 per cent of women recognize fine lines and wrinkles as early signs of aging, only 42 per cent are using specialised anti-aging solutions indicating the lack of consumer awareness about the right aging regime and the efficacious products to address aging signs. Additionally, 85 per cent of women wished they started addressing these skin aging issues sooner.
According to a study titled, ‘Aging and the Indian Face: An Analytical Study of Aging in the Asian Indian Face’1 Indian skin ages 10 years faster compared to other skin types. While skin aging can be attributed to various external and internal factors, factors like air pollution and environment, prolonged sun exposure, lifestyle-related stress, inadequate sleep significantly impact skin, making it more prone to aging and degeneration of collagen.
With an aim to address these growing skin aging concerns faced by Indian consumers, Neutrogena launches its new Visible Repair range, an innovation specifically formulated to visibly repair signs of skin aging, in just seven days.
Comprising of three products, a serum, regenerating cream, and an under-eye cream, Neutrogena Visible Repair range combines fast-acting retinol and other powerful anti-aging ingredients that produces 48 per cent more collagen3 while maintaining the skin’s natural collagen to improve skin elasticity and firmness.
The new range effectively tackles key pain points related to retinol often faced by consumers. Specially formulated for retinol beginners, 97 per cent new retinol users in a consumer study agreed that the visible repair range is mild and non-irritating, suitable for daily use and all skin types. Bringing its unique encapsulated technology, the visible repair range ensures better absorption in the skin to deliver improved results and efficacy.
Commenting on the launch of Neutrogena Visible Repair range, Kenvue business unit head, essential and skin health & beauty and VP marketing, Manoj Gadgil said, “Skin aging is one of the leading skincare concerns faced by Indian women. With women becoming more health and skin conscious, they are actively seeking solutions to reverse signs of aging to give them younger looking skin. We are delighted to launch Neutrogena’s Visible Repair Range, a science-backed solution with efficacious anti-aging ingredients that is designed to address the unique skin aging needs of Indian women ensuring visible improvements along with a superior beauty experience.”
“At Neutrogena, it is our promise to democratize access to knowledge and derm backed solutions to boost skin’s vitals. With 30 years of experience and science around retinol, Neutrogena has built strong credentials in using stable retinol in its skincare products making it a brand recommended by doctors. With Neutrogena Visible Repair Range, we provide women with an effective yet gentle formulation suitable for all Indian skin types, even those new to retinol, to make them feel more confident in their skin”, he further added.
Dr. Jaishree, a board-certified cosmetic dermatologist with 24 years experience, explained, “As women, we share common concerns about fine lines and wrinkles. Most women rely on general skincare products such as moisturizers, sunscreens, and serums. We aim to enhance awareness and availability of effective anti-aging solutions. By educating women on early skin care intervention and the benefits of targeted anti-aging products, we can help them achieve their skincare goals. Neutrogena’s Visible Repair Range is specifically designed to meet these needs, offering advanced solutions for younger-looking skin.”
Neutrogena’s new visible repair range has been launched in association with Nykaa. Along with Nykaa, the new range will be available across top beauty destinations.
