Mumbai: Myntra Jabong Pvt. Ltd., a wholesale entity ('Myntra') has acquired the distribution and management rights for an acclaimed brand, French Connection and its sub-brand FCUK, further expanding its international licensed brand portfolio. As a part of the licensing agreement, Myntra will re-launch the brand in India, and assist French Connection and FCUK with wholesale distribution through a network of independent third-party franchise partners and authorised distributors. The UK-based fashion marquee will cater to the premium segment and sophisticated cohorts who look to elevate their everyday style. The brand is set to offer an extensive range of apparel across t-shirts, shirts, and jeans for men, and t-shirts, tops, jeans, and dresses for women. 

French Connection was founded in 1972 by Stephen Marks and the sub-brand FCUK was started in 1997. The brand FCUK appeals to consumers who are young, fun, and quirky in style. The brand offers t-shirts with logo play, quirky street styles, and oversised silhouettes. French Connection offers a more modern, urban, chic, and sophisticated language for Men and Women, which elevates your everyday outfits.

The association with Myntra enables French Connection and FCUK to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra to distribute its products on a wholesale basis, aiding the brand in establishing a strong consumer base via independent third-party franchise partners and distributors. Additionally, the partnership allows Myntra the sole right to design and distribute French Connection and FCUK in India, across all channels of distribution.

French Connection and FCUK will have an Online Brand Store (OBS) after its launch on Myntra, on 20 April. The brand will also have an extensive presence across Myntra's social commerce propositions, M-Studio and M-Live to bolster its collection and strengthen its presence further.

French Connection Group chairman and director Apinder Ghura stated, “We are delighted to have engaged Myntra as our India licensee for French Connection and FCUK. I have every confidence in the Myntra team to enable a successful launch and promote the ongoing presence of the brands in India.”

Myntra senior vice president house of brands Nihal Rajan said, "We are excited to announce our licensing partnership with the global fashion powerhouse, French Connection and FCUK. Through this collaboration, Myntra will enable French Connection and FCUK to tap into the burgeoning Indian fashion consumer base and reach millions across the country including Myntra’s thriving Gen Z and Millennial cohort. With our technology-driven approach, fashion expertise, and in-house design capabilities, the association is poised to strengthen the brand's presence further in the country.”