Mumbai: Musclemind introduces the new 'Activeleisure' category to the apparel market. By bridging the gap between performance activewear and lifestyle athleisure, Musclemind offers premium products that fit the needs of dynamic, on-the-go individuals.

Bharat Gupta, a fourth-generation promoter of a leading renewable company and fitness enthusiast, created Musclemind to address the need for innovative apparel for busy lives. Identifying a gap in the Indian market, Bharat introduced the active leisure category with Musclemind. The brand's philosophy integrates physical activity with daily life, offering products designed for performance, style, and comfort.

Musclemind's debut collection features advanced technology and craftsmanship, aiming to blend active pursuits with everyday comfort. The brand uses proprietary technologies such as MotionMax for enhanced stretchability and moisture-wicking, SeasonSense for adapting to thermal changes, ProProtect for UV resistance and odour control, and AeroFlux for ventilation and moisture control.

Musclemind founder and CEO Bharat Gupta said, “We are on a mission to create the first active-leisure category of apparel in the world with our cutting-edge products. At Musclemind, we are not just creating clothes; we are creating a revolution with the active-leisure category that is a blend of functionality, style, and comfort. We have dedicated countless hours to rigorous research and development and crafted products that integrate cutting-edge technology into innovative products like Reformist Compression Tee and Power Leggings. With a vision to inspire movement and wellness worldwide, Musclemind is set to redefine the activewear landscape.”

The Musclemind collection will be available on its official website and selected e-commerce platforms. The collection is competitively priced from Rs 2,600 and upwards.

Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z