MUMBAI: To make life easier for consumers in the post Covid2019 world, Safal, the fruits and vegetables arm of Mother Dairy has partnered with restaurant aggregator and food delivery company Zomato for offering the convenience of home delivery of fresh farm produce to the door steps of consumers in select locations of Delhi NCR.

In the first phase, Safal has initiated delivery from 11 booths in select locations of Delhi-NCR. Safal booths located in these areas will ensure stock availability while Zomato will deliver fruits and vegetables at the doorsteps of consumers. Each of the 11 Safal outlets will cater to a radius of 10 km around them. Consumers can avail the facility of home delivery by ordering the products through Zomato application.

Safal, Mother Dairy Fruits and Vegetables Pvt Ltd business head - Pradipta Sahoo said, “To catalyse the ease of living and convenience for our consumers, Safal has initiated the home delivery option in partnership with Zomato. As a consumer centric organisation, we are taking requisite precautions to offer safe and quality produce to our consumers. In the initial phase, key locations of Delhi-NCR like Saket, Vasant Kunj, Dwarka, Janakpuri and Panchsheel Enclave in Delhi and Sector 50 and sector 29 in Noida will be covered. Going forward, the service will gradually be expanded to other outlets to ensure coverage to the entire Delhi-NCR region.”

Safal currently has more than 300 F&V booths across Delhi-NCR selling an average volume of 270 ton of fruits and vegetables per day.

Since the lockdown, Safal has been making all efforts to maintain an uninterrupted supply chain to ensure adequate supply of its products to its network across Delhi NCR including the containment zones. Apart from the fresh F&V, the brand has been a one stop shop for