Mumbai: Mondelez India has appointed Nitin Saini as vice president of marketing. Nitin will be based out of the company’s headquarters in Mumbai and will be responsible for spearheading the marketing initiatives of the company. Prior to the current role, he served as vice president for the Oreo business, Mondelēz International in the US.

He will be succeeding Anil Viswanathan, who has been elevated as managing director, Vietnam, Southeast Asia, Mondelēz International.

Nitin started his career as a management trainee in India and has been a part of the Mondelēz team for 19 years in India, holding regional and global roles across sales and marketing.

In India, he worked in marketing and sales teams across different portfolios, building experience across brands, categories, and sales verticals. He then moved to a regional marketing role in the Asia Pacific Region and was further elevated to a global role, looking after the Oreo brand, where he helped deliver double digit growth for Oreo, with the brand winning the 'Kantar-Brand of the Decade’ award at Cannes.

As the Global Brand director for Oreo, Nitin led Oreo to its best-ever performance across the globe while also crafting the long-term growth strategy for the brand. In his most recent role, Nitin was leading the Oreo portfolio for the US Business unit while being part of the Marketing Leadership team of the BU. Nitin returns to the India business after over three years.

As VP of marketing for India, Nitin will be a part of the Mondelez India leadership team and will drive the consolidated snacking strategy with holistic management of all marketing levers, including insights, analytics, equity, innovation, and activation, in line with Mondelez International’s "Local first, but not Local only" approach to business.