NEW DELHI: Medusa Beverages Pvt Ltd that owns the beer brand Medusa, joins hands with Bradford License to foray into the world of brand licensing in India. Medusa is now the only Indian alco-beverage brand who will license their brand for various ranges of product lines to be sold in retail. The collaboration is to create a global licensing program in a broad range of categories including fashion, men’s grooming & fragrances, FMCG, etc. Bradford will extend the brand into strategically-targeted products and alliances emphasising the brand’s DNA as an “unparalleled stripling experience that’s part fantasy, part aspirational and part attainable.”

Medusa was first launched in 2018 and within a span of two years, the brand has already witnessed exponential growth reaching a turnover of Rs 150 crore. Brewed in Punjab the brand is currently available in five states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, and growing multifold.  

Medusa founder Avneet Singh said, “Post receiving an overwhelming response for our beer brand Medusa from its consumers, we now plan to enter into fashion and lifestyle segment. We could only think of the best when it came to developing the licensing program – Bradford. We are thrilled to utilize Bradford License India’s expertise in unique opportunity identification and marketing to further add value to the brand.”

Bradford License  business head Vatsal Vijay, “Medusa has the right mix of elegance, accessibility, and aspiration which will translate well into categories like fashion, travel gear, health & personal care as well as FMCG. Medusa offers vibrant assets which make the brand stand out amongst the millennial audience and we will move strategically to secure licensee extensions in a variety of categories and territories with customized marketing approach for each.”

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