MUMBAI: Maxxis India, a sub-company of Maxxis Group, has announced a tie-up with Lets Ryde, a Delhi-based motorcycle rental and tour-adventure company that also organises theme based customised biking expedition for riders across India and overseas. The companies announced their association for a unique initiative - Women in Front - Riders Training Academy, for Wo/men, by Women, at the ongoing Riders’ Music Festival that celebrates the spirit of bikes and music.
Commenting on this initiative, Maxxis India marketing, and retail sales head Bing-Lin Wu said, “Women in Front is a one of its kind initiative that brings out the skill and thrill of riding. The programme aims to empower and encourage Indian women to experience the freedom of riding and challenge gender stereotypes. As a company with a strong biking DNA, we believe that superior performance and safety go hand in hand. Through this initiative, we want to equip the women with relevant training and safety practices that will help them take the front seat and pave their own journey without any fear or hesitation.”
Lets Ryde co-founders Amit and Kuldeep said, “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion for riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is By the Women, For the Women in every sense.”
The lead trainer at the academy will be Shahnawaz Karim, India’s only International Instructors Academy (IIA Germany) certified international adventure and enduro riding trainer based out of Delhi-NCR who has trained over 100+ riders from BMW Motorrad, Triumph, Royal Enfield, Kawasaki, Bajaj, KTM across India and Jaswinder Kaur, the associate trainer who is a solo and group rider. She has been riding for the past 12 years and has worked with brands like Ducati.
The first step of the training programme will entail a 4-day workshop, where the registered women will go through a host of training with a combination of theory and bike control briefings, track practice and lastly breakfast ride with the group. The women will also learn the process of changing tires, changing oil techniques, filter, and steps to be taken in an emergency situation.
As these riders clear basic levels of training, the academy will provide them the chance to go a notch higher with each level. The milestones in this journey will include – their first breakfast ride, biking expedition to Manali, training in advance biking techniques and the ultimate destination will be a trip to a biker’s dream destination, Leh Ladakh. The company also announced that it will fully sponsor the Leh Ladakh expedition for the top performers of each batch, post evaluation by the trainers.
Registrations for the program have already begun and training for the first batch will start from January. Maxxis and Lets Ryde will have a prominent presence at the ongoing Riders Music Festival at JLN Stadium, New Delhi and will offer discounts and add-ons for on-the-spot registrations.
