Mumbai: In the ever-evolving world of men's fashion, Beyours has firmly established its dominance, with its survey revealing strong consumer preferences and sales data. Leading the charge is the classic shirt, a testament to timeless style, capturing an impressive 34 per cent of the brand's total sales. This staple piece is closely followed by the versatile air hoggers and functional air cargo pants, securing 16 per cent and 10 per cent of sales respectively. These favorites highlight Beyours' unique ability to blend traditional elegance with modern functionality, resonating with consumers' tastes and lifestyle needs.

Looking ahead, Beyours is set to introduce an exciting array of upcoming products that promise to redefine men's fashion standards. Among these are the stain & water repellent hybrid trousers, designed for the modern man who demands both style and durability. Additionally, the easy linen trousers offer a perfect combination of comfort and elegance, ideal for the warmer seasons. In a significant stride towards inclusivity and diversity, Beyours is also proud to announce plans for launching a women's wear line, aiming to cater to a broader audience and meet the rising demand for high-quality, stylish clothing.

"Beyours has always been at the forefront of men's fashion, and with our upcoming lineup, we're excited to continue this tradition while also exploring new territories with our women's wear collection," said Beyours founders Ashish and Nilesh. "Our dedication to innovation and quality is unwavering, and we look forward to bringing our customers products that not only meet but exceed their expectations."

This announcement marks an exciting phase for Beyours as it continues to cement its status as a leader in the fashion industry. Known for its quality, style, and innovative approach to attire, Beyours is poised for continued success, setting the standard for men's and soon, women's fashion.