Mumbai: M Baazar, one of Eastern India’s leading fashion retailers, proudly announces its partnership with Bollywood's dynamic diva, Kriti Sanon, as their newest brand ambassador. They have also chosen Pavail Gulati as the other new face for the brand.

Most recently awarded with a National Film Award for her work, Kriti Sanon is also a two-time Filmfare Award winner and also finds her place among the elite in Forbes India's Celebrity 100 list of 2019. Known for her captivating on-screen performances and charismatic persona, she effortlessly blends chic, boldness, and versatility, establishing herself as a definitive fashion icon in the Indian film industry making her the perfect choice for M Baazar.

Expressing her excitement about the collaboration, Kriti said, "When I discovered the exquisite  collection at M Baazar, I was instantly drawn to its contemporary flair and fashion, which  resonates perfectly with my sense of style."

Pavail Gulati, known for his stunning performances in Bollywood movies, echoed Kriti's enthusiasm: "M Baazar's dedication to offering the latest trends and quality apparel is commendable. I'm thrilled to be part of a brand that exudes elegance and style."

M Baazar CMD Sanjay Saraf stated, "We're so happy to have Kriti Sanon and Pavail  Gulati join our brand. We're proud and excited about this partnership and believe it will elevate  fashion to new levels."

With a network of 155 plus stores spanning nine Indian states, M Baazar curates a diverse range of menswear, ladieswear, kidswear, and accessories, catering to the fashion-forward generation of today. The collaboration with Kriti Sanon and Pavail Gulati is poised to elevate the brand to greater heights, setting new benchmarks in fashion and style.