MUMBAI: Lizol from Reckitt Benckiser recently announced its campaign “Lizol Kitchen Healthy Kitchen” with Vikas Khanna an internationally acclaimed Indian chef as the face for its new Kitchen Power cleaner. The campaign aims to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a truly healthy life.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98 per cent Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62 per cent who are concerned about these germs do not seek germ removal solutions to protect their families.
Out of those who chose to do something about it, 42 per cent use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Reckitt Benckiser South Asia Hygiene Home CMO marketing director Sukhleen Aneja said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100 per cent of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen.”
“Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households,” he added.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your family from them."
Lizol Kitchen Power Cleaner in its easy to use trigger format, will assist consumers to maintain a germ-free kitchen. With its strong degreasing abilities, that will enable today’s consumer to clean multiple surfaces including gas stove, tiles, kitchen slab and sink, chimney, shelves etc., conveniently with one easy swipe and no hard scrubbing.
Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitise modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
