Mumbai: At-home experiences and occasions are best enjoyed with friends and family, and a pack of Lay’s makes these moments even better. But running out of Lay’s can interrupt the good times and may even induce last-minute panic to restock. Hilariously drawing attention to the outcomes of last-minute restocking trips, Lay’s, one of India’s favoured potato chip brands, has launched a TVC campaign featuring award-winning actor Rajkummar Rao to remind consumers to have ‘Ghar Par Lay’s Always’!
In-home occasions continue to grow at a steady pace. As a result, consumers choose to celebrate these occasions with large packs of their favourite snacks by their side. Thus, the introduction of the latest TVC under the ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.
Directed by Vinil Mathew, the TVC film opens with Rao throwing a costume party at home with himself dressed as a burglar. When his girlfriend (played by Dolly Singh) informs him that they've run out of Lay's, Rao nervously heads out to the grocery store, starting a series of comedic mishaps. From being mistaken as a real burglar by the public to getting arrested by the police, his hilarious roller-coaster of misadventures concludes upon his release from jail, when he tells a jail warden curious about his imprisonment that “Mai toh sirf Lay’s lene gaya tha”. The TVC ends on an entertaining note as Rao explains his Lay's misadventures to Dolly and proudly shows off his fully stocked pantry with Lay's, remarking, “Isliye…Ghar pe Lay’s Always!”
Speaking about being part of the TVC film, Rao, expressed, “For years, Lay’s, with its iconic and irresistible flavours has been my favourite snack. When the brand reached out for their 'At Home' film, I was instantly drawn towards the comical and playful script because I have always related to the frenzy of keeping my home stocked with Lay’s. I had a lot of fun filming the TVC and I am definitely going to have ‘Ghar Par Lay’s Always’. I hope the audience enjoys the film and ensures Lay’s is a part of all their joyful moments at home.”
Expressing her excitement at the TVC, PepsiCo India director-marketing, potato chips category Shailja Joshi said, “At Lay’s, we are committed to infuse a sense of joy into our consumers’ lives and uplift their consumption experiences with our distinct offerings and relatable storytelling. Our newest TVC film for ‘Ghar Par Lay's Always’ perfectly captures the central role that Lay's plays during at-home occasions. We're thrilled to have associated with Rao for this campaign and he has fantastically brought this messaging to life in the film. We hope that it will prompt Lay's fans to always keep their favourite Lay’s well-stocked at home and experience fun uninterrupted."
Speaking about the campaign Leo Burnett - South Asia CEO & chief creative officer Rajdeepak Das said, “Lay’s has always been the perfect snack partner and with this film we wanted to reiterate to the audiences to stock up their favourite Lay's at home. With this hilariously exaggerated cautionary tale starring Rao, our film gives people a glimpse into the perils of not having 'Ghar Par Lay's Always'! If you don't have Lays, anything can happen.”
The Lay’s ‘@ Home’ packs are available at Rs 20, Rs 30, Rs 50 and Rs 78 across all leading retail and e-commerce platforms in India.
