MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion.

Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could be local Indian companies and private equity firms. According to media reports, the company may also decide to keep the brand.

In India, Heinz offers Complan, Glucon-D, Heinz tomato ketchup and cheese. Internationally, the brand is also into selling baked beans, vinegar, mayonnaise and sauces.

Rumour has it, that three companies in India are expected to bid for GlaxoSmithKline's Horlicks, which is a health nutrition company that competes directly with Complan. Heinz is one of the bidders for Horlicks. 

Horlicks decided to move out of children’s energy drink business after GSK started a review of several businesses to support its $13 billion bill for a 36.5 per cent stake of Novartis in their customer healthcare joint venture.