Mumbai: Indian cricket sensation KL Rahul has partnered with Boldfit, a D2C fitness brand. This collaboration goes beyond standard celebrity endorsements, making Rahul both an investor and a brand ambassador for their sports footwear, apparel, and fitness equipment.

Boldfit, founded by Pallav Bihani, has quickly become a prominent name in the Indian fitness scene with its wide range of high-quality activewear, accessories, and fitness equipment. The brand's focus on innovation and quality has earned it a loyal customer base, serving over one crore customers annually.

KL Rahul, known for his cricketing excellence and dedication to fitness, is a great match for Boldfit's goals of performance and innovation. His decision to invest in Boldfit shows his belief in the brand's vision and its potential to inspire fitness enthusiasts across the country.

“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I'm proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit's journey and inspiring others to lead healthier lives,” said Rahul.

Bihani is equally excited about the partnership. “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

While the brand aims to cross Rs 500 crores in FY26, this collaboration is a strategic move for Boldfit, leveraging Rahul’s wide fanbase and influence to strengthen its market position. With a solid foundation and ambitious goals, Boldfit aims to reach new heights, tapping into India's growing interest in fitness. The partnership is expected to drive significant growth, with plans to expand product lines and enhance customer engagement through innovative campaigns and community-building efforts.

Boldfit's partnerships with IPL teams like Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) demonstrate its strong presence in the sports and fitness sector. With Rahul, Boldfit seeks to set new industry standards and promote a healthier, fitter India.