MUMBAI: ItzCash has announced its association with Kings XI Punjab team as its official principal sponsor and payments partner.

Kings XI Punjab team mentor and franchise’s brand ambassador Virendra Sehwag unveiled ItzCash’s branded head gear for the players. The company which is celebrating its 10 years journey of pioneering and driving the digital growth path for India is proud to be a part of the 10th season of the most awaited Indian Premiere League (IPL). ItzCash will be present on the leading side of the helmet and the corresponding side of all other official headgear.

ItzCash chief growth officer Bhavik Vasa stated, “This is the first year and we are excited to announce our partnership with Kings XI Punjab, as both have been playing strongly on the front foot for 10 years. The energy and passion that cricket brings forth in its fans resonates with ItzCash’s core values and will enable the company to connect the unconnected from all walks of life.”

On ItzCash being principal sponsor and official payment partner, ItzCash managing director Naveen Surya said, “Cricket is one sport that relates with every Indian. So is the case with ItzCash, thanks to our Omni-channel business model."

Kings XI Punjab chief executive officer Satish Menon stated, “It’s a fresh start for the team and we are glad to commence with new players and partners on board. We have tremendous faith in Sehwag and his ability to shape the team together. Indore has been very warm to us and we are thrilled to be beginning our season in the city.”

Sehwag stated, “The players are in a great headspace, and the energy around the franchise is very positive. We hope to have some fantastic games ahead and I feel with the talent and chemistry this team is building, it will hold us in a good position for this season.”