MUMBAI: At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles! 

Unlike other popular brands that were hopping onto the Valentine’s Day buzz, creating fancy coupled campaigns, Pringles was trending on Twitter (alternating between number 2 and 3) on the afternoon of 14 February securing much affection with an intriguing singles campaign. 

To further amplify the buzz around the campaign, overnight internet sensation, Priya Prakash Varrier joined the bandwagon by sharing a Facebook post on Valentine’s Day, “So many Valentines requests but I’m staying #SingleAsAPringle because I’m just Puurrfect. Pringles ;)”; with a photo of her eating Pringles. Overnight, the post went viral with more than 1.4 million ‘likes’ on Instagram alone.

Love is surely not in the air for many of us all the time; and with so much hype around Valentine’s Day and the week before, the pressure of being alone and insignificant tends to bog even the best of us down. Pringles activated a noteworthy campaign on Facebook and Twitter a week ago where it celebrated eternal singlehood and the unending love one has for Pringles. The brand helped embrace the singlehood status and that Pringles is all they need hence, they’re happy to be #SingleAsAPringle.

Pringles has always been atop topical campaigns. From interactive experiences to engagement formats, it is all about being fun and fresh along with highlighting their value proposition in a unique way. This particular activity managed to reach about 7.5 million people, garnered over 300 million online impressions and generated close to 40 thousand conversations.