Mumbai: Conceptualised by 82.5 Communications, Bengaluru (Part of Ogilvy Group, A WPP company), the Himalaya Youth Eternity Face Sheet Mask Digital film promotes the need for a fast skincare routine for modern-day women, for whom life is always in hustle mode.
Women in their twenties are striving towards their goals, be it in their careers or their personal lives. However, the daily hurdles of a hectic work life and less than adequate sleep every night take a huge toll on their skin. But taking good care of their skin might be a challenging task for them due to lack of time. Himalaya uses this insight for the new communication for its Youth Eternity Face Sheet Mask.
The TVC is about a young woman who is busy with her new job, dealing with stress, gadget exposure, extreme heat, and pollution, but hardly gets enough sleep. This lifestyle shows up on her skin, which leads to it losing its youthfulness. This is where Himalaya Youth Eternity Face Sheet Mask comes to her rescue. The Sheet Mask is enriched with the exotic Edelweiss Plant Stem Cells that maintain the skin’s barrier and keep it smooth. An exotic plant that grows in the Alpine environments, Edelweiss braves the harsh weather conditions to thrive on the mountainside. It is this property of Edelweiss that is used in the Himalaya Youth Eternity Face Sheet Mask.
Himalaya Wellness Company brand manager Manik Sharma said, “Face Sheet Mask is a new age skincare format that has very quickly become a favourite among consumers. Himalaya wants to take this opportunity and offer our consumers the boost of healthy hydration with our 100% biodegradable face sheet masks in four variants: Strawberry, Blueberry, Mulethi, and Edelweiss Plant. In this busy life, one just needs a 15-minute application of Himalaya sheet masks to get one week’s worth of serum hydration.”
82.5 Communications India (South) EVP, South Naveen Raman said, “The modern-day woman today leads a fast paced and multi-dimensional life. In doing so her self-care and beauty regime get compromised. We found an apt role for the brand in the consumer’s life; that is to offer the radiance of healthy skin with a hassle-free beauty regimen.”
82.5 Communications India (South) executive creative directors Sangeetha Sampath and Ravikumar Cherussola further elaborated, “With this TVC, we wanted to tell young women that no matter how busy they are with their professional commitments, it is always better if they can find a simple skincare routine that does not take much of their time. Himalaya Youth Eternity Face Sheet Mask does that for them without interrupting their busy schedule so that they can go on chasing their dreams and keep having fun!”
