MUMBAI: Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand ambassador.

Gulf Oil managing director Ravi Chawla says, “On behalf of Gulf, we welcome Hardik Pandya. A youth icon who personifies Gulf’s strong sporting heritage, his commitment to outperform is akin to our brand ideals of quality, endurance and passion. Our association with Hardik would further enhance our engagement with the sport of cricket as well as the millions of fans and consumers across the country.”

Pandya adds, “I am excited to be associated with Gulf Oil. It is a global brand recognised for its high-performance products. I look forward to our journey together.”

Gulf Oil Lubricants is the fastest growing lubricant player in India, consistently outperforming the industry growth rate. The company is a pioneer in the long-drain interval technology and has significant OEM partnerships with top Indian and global manufacturers. In India, Gulf is associated with cricket and motorsports. Internationally, the brand is associated with motorsports and is the global partner of Manchester United football club.