Mumbai: A mother always feels the ‘working mom guilt’ and pressure for chasing her ambitions and pursuing her career along with motherhood. It is imperative to take a moment to recognise and appreciate all the hardworking mothers out there, who juggle careers and their families every day. In an endeavor to refresh society’s dated ideas and notions surrounding working mothers and acknowledge the spirit of motherhood, The Godrej Group, India’s leading conglomerate, celebrates Mother’s Day in an unconventional style with #PerfectforMomRecipes.
Conceptualised and executed by The Godrej Group’s corporate brand and communications team along with Creativeland Asia, #PerfectforMomRecipes pays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encourage them to feel empathetic about themselves. The #PerfectforMomRecipes campaign will showcase celebrity chefs such as Amrita Raichand, Sanjyot Keer and Vicky Ratnani prepare uniquely named dishes such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake and ‘Lajawab Overworked Mom’s Butter Chicken’
From helping working mothers to stop worrying about others expectations, and tackle unsolicited advice, to highlighting the importance of self-love and self-care while empowering them to define their own idea of motherhood, the #PerfectforMomRecipes campaign attempts to change the narrow-minded views about working mothers and give them a shoutout of love and support.
Commenting on the unconventional campaign, Godrej Group executive director and chief brand officer Tanya Dubash said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees, many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood. We dedicate this campaign to the backbone of our homes, our mothers, and to all the working mothers who are fighting hard to break these gender biases and carve a niche of their own. We hope that with #PerfectforMomRecipes, we inspire working mothers everywhere to take a moment for themselves and embrace motherhood in their own way.”
Creativeland Asia co-founder and creative vice-chairman Anu Joseph further added, “There are more working mothers in India today than before. And there are still outdated perceptions about them, and they're constantly pressured or guilted for choosing careers alongside motherhood. Godrej is a home to working mothers across India. And as their employers and enablers, we believed Godrej needed #PerfectForMomRecipes, a campaign that supports working moms and refreshes society's views around them."
The campaign videos will be available across The Godrej Group’s social media platforms.
