MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff.

Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the stretch of Forca Flex denims perfectly.

The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Shroff himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims that enables freedom of movement.

The collection comprises trendy ensembles designed as wardrobe essentials keeping the bold, adventurous and outgoing youth in mind. The “Forca Man” has a style of his own, an edge in whatever he does - be it every day life or his fashion. Capturing the strength, comfort and durability of their flexible denims, the brand features an array of denim wear and apparel with various edgy styles ranging from acid wash to distressed denims to dark wash and more.

Forca brand ambassador Shroff says, “I’m very happy to be a part of a brand that I believe in, and that my philosophies and core values can relate to; I’m happy with the response that Forca has received and I’m proud to be associated with it. The new collection is cool, stylish and comfortable. It looks good and is functionally very effective - it’s something that I would wear in my everyday life. In my denims, I look for comfort, I look for elasticity and Forca has it all. So, if you want to look good and if you want to move freely in denims, this is the best brand out there.”

The Forca by Lifestyle collection is available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs 599 onwards while Flex Denims are priced at Rs 999 onwards.