Mumbai Homegrown wearable brand Fire-Boltt has brought on board cricketer Virat Kohli as its new brand ambassador ahead of its global debut. 

The Indian skipper will participate in different marketing ad and endorsement campaigns of the brand, said the statement. "Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners and this is what makes the collaboration a natural unison," it added.

“Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch," said Fire-Boltt co-founder Arnav Kishore. "Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches."

“Fire-Bolttas a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey," said Kohli. "The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”