Mumbai: Earthraga, a direct-to-consumer brand specializing in natural and organic skincare products joined forces with the well-acclaimed actress and author, Soha Ali Khan for its product collaboration. Soha Ali Khan is getting featured in Earthraga's upcoming promotional campaigns, showcasing their exceptional range of products crafted from plant-based, naturally pure ingredients, all free from harmful chemicals.

Soha Ali Khan's alignment with Earthraga goes beyond the realms of a typical partnership; it's a shared vision. She embodies Earthraga's core values of delivering clean, safe, and cruelty-free skincare to discerning customers. Soha Ali Khan is a woman of substance, having made her mark in both the film industry and the literary world. Her drive to maintain a healthy lifestyle and her role as a dedicated mother highlights her attention to caring for her skin with gentle, natural cosmetics.

In collaboration, Earthraga and Soha Ali Khan are dedicated to promoting the myriad benefits of natural and organic skincare products. Their joint mission is to advocate for products that are not only budget-friendly and highly effective but also crafted with organic, skin-friendly ingredients. Both entities share a profound commitment to eco-conscious practices due to their deep environmental convictions. Their mutual goal is to offer products suitable for all skin types, catering comprehensively to the diverse requirements of their patrons.

The launch of Earthraga and Soha Ali Khan's eagerly anticipated collaboration is about to happen. They will promote their goods and highlight their distinctive qualities through an upcoming campaign.

Sharing her excitement about this partnership, Soha Ali Khan stated, "Being an environment enthusiast and nature-loving individual I within no time connect with the vision and mission of Earthraga. The vision of providing natural and non-adulterated products to the Indian customer touched me a lot. Being a plastic-neutral brand pulls me more towards the brand."

Apart from being one of India's most cherished and renowned superstars, Soha has been a steadfast advocate for sustainable living. Her alignment with Earthraga's vision adds significant momentum to Earthraga’s aim of creating a brand that is both reliable and highly esteemed. This brand is dedicated to the development of eco-friendly, natural, skin-friendly, and premium products designed to cater to individuals of all age groups in society.

Earthraga CEO Ganesh Kamath emphasised their shared vision, explaining, "Earthraga and Soha Ali Khan perfectly harmonize in their vision. Our venture began with a central mission to provide Indian consumers with skincare solutions that are genuinely pure, natural and eco-friendly. My travels abroad, where I encountered exceptional products, further solidified my belief that, as we step into the skincare realm, we must ensure that our consumers in India enjoy the same international standards, all while ensuring accessibility and affordability."