Mumbai: Domino’s, a food service brand, has announced that it has joined the Open Network for Digital Commerce (ONDC) Network. With this integration, Domino’s catalogue will be seen on all apps that a consumer is shopping from across a network that is rapidly developing, while seamlessly facilitating transactions. Customers in Delhi NCR can order Domino’s Pizza via ONDC, and other cities will be live soon.
This will enable Domino’s to expand its customer base by making its products available to buyers from all ONDC seller apps based on geographical proximity, paid promotions or through product or brand search. The move will help the brand grow its presence across the country and help achieve its mission expanding touchpoints and occasions for consumers to enjoy pizza.
As an adopter of the ONDC Protocol, Domino’s is proud to represent everything innovative in products and technology. The brand has already established its reputation as a market disruptor with its innovative range of products. By joining ONDC Network, Domino’s aims to create multiple consumer touchpoints through disruptive innovations.
On this occasion, Jubilant FoodWorks Ltd CEO & MD Sameer Khetarpal said, “We are delighted to announce our partnership with the ONDC Network, marking a significant milestone and step forward for our brand in India. We aim to serve millions of customers who are looking to order food through the ONDC network.”
ONDC MD & CEO T Koshy said, “Domino’s joining ONDC is a significant development with the potential to create ripple effects for the F&B category on Open Network. Their vast selection is now more accessible and represents a major expansion of choices for consumers nationwide. When a brand like Domino’s embraces the open protocols, we move closer to our vision of a truly interoperable e-commerce ecosystem that serves sellers and buyers everywhere without any filters. ONDC was conceived with the very idea of digital inclusion to benefit the entire country. We look forward to many opportunities that this integration will unlock soon.”
India's tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth. Domino’s has already made a name for itself in the market with its innovative product portfolio. By coming on board ONDC Network, the brand is well-positioned to take its products to new customers across the country.
