Mumbai: Olympic gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney BYJU's Early Learn app.

As part of this two-year commitment, Chopra will inspire the young learners of BYJU’s to learn in a more creative and interactive way and most importantly, help them understand the importance of sports in their lives, said the brand in a statement.

"While a lot has been written and said about Neeraj's historic achievement in Tokyo, the story behind how he got there is one that is truly inspirational, making him a great role model for the youth," stated JSW Sports CEO Mustafa Ghouse. "We have been working closely with Neeraj to identify meaningful brand associations, and this partnership made a lot of sense since he has always wanted to work with kids. We hope that the Disney BYJU’s early learners are inspired by Neeraj’s success and make the most of this learning platform."

“As a sportsperson, there is nothing more encouraging than seeing children learn from an early age while getting the chance to instill the right values in them," said Neeraj Chopra. "In sport or life, learning and training go hand in hand and I hope I can work with these children to get them engaged and more involved with the learning process."

Since his gold medal-winning performance at the Tokyo2020 Olympic Games, Chopra has climbed up the rankings to become one of India’s most-followed sports celebrities on social media. Additionally, he has become one of India’s most sought-after brand endorsers this year, having signed long-term associations with 10+ major brands since the Olympics.