MUMBAI: Currently, India is the second most populated country of workers in the world wherein people toil for 16-17 hours a day to make ends meet. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness. Consequently, the tiring nature of their work barely leaves them with any time to enjoy anything else in their lives.

Chakra Tea, a popular brand from central India has addressed the issue and brings up an initiative called Chai-Fi, by adding 'wi-fi' to their lives. 

As part of the initiative, Chakra Tea along with Dentsu Webchutney, has conseptualised an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.

Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria  said, “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”

Chakra Tea MD Priyank Khandelwal,“The category is dominated by big names. For brands like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities.”

Dentsu Webchutney chief creative technologist Gurbaksh Singh said,“Right technology can solve all our problems, big or small. Chai-Fi is a simple yet innovative idea that combines the trend of free wi-fi with human desire of information and entertainment.”

Chai-Fi holds the promise of bringing more people to the internet while serving as a model for more such innovations.