MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.

The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

Aditya Birla Capital chief marketing officer Ajay Kakar says, “We are launching a new category – Money, and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone.”

Dentsu Webchutney executive vice president growth Gaurav Soi adds, “Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

Denstu Webchutney Mumbai EVP and branch head Nishi Kant mentions, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”