Mumbai: Varanium Lifestyle’s D2C performance wear brand ENGN on Tuesday signed Esha Deol as brand ambassador. The brand has rolled out a year-long campaign #OwnYourGame featuring the actress.
The campaign is live on Instagram and Facebook. Esha, who is known for narrating a variety of characters through her filmography, will be seen in an athletic avatar donning ENGN apparel.
Esha, who is a qualified classical dancer, a leading actor, is also an avid sportsperson. In her growing up years, she played as a centre-forward and was the captain of her school football team. She then qualified for the Indian national women’s football team as well. Not only that, but Esha was also a state-level handball player and thus, sports & athletics are second nature to her.
Speaking about her association with ENGN, Esha Deol said, “For as long as I remember, sports have been an integral part of my life. My wardrobe is dominated by activewear. It was, therefore, serendipitous that ENGN and I came together. It’s a young, energetic Indian brand and I love its collections. I have been living in them whether it’s kickboxing, gym, or martial arts. Also, they are backing some amazing Indian female athletes which I am so proud about. As an artist and a former athlete, I immediately connected with #OwnYourGame. For me, it implies owning your turf - whether it’s the sport overall, the game on the field, your health or your life, at a larger level. The synergy between ENGN and me was instantaneous.”
ENGN currently represents female athletes including Indian cricketer Veda Krishnamurthy, Olympian swimmer Maana Patel, International track athlete Nithyashree Ananda, National level long jumper Shivani Soam, AIR 1, world rank 65, International Taekwondo athlete Anisha Aswal and International speedskater Anoli Shah.
ENGN CMO and COO Megha Desai said, “Performance and Purpose are the two pillars on which we built ENGN. Indian sportswomen even today, are heavily under-represented and we knew we wanted to support and back them a hundred per cent. Along with this, we also saw a huge gap in high-quality performance wear that’s also affordable. Thus, our product range is engineered by our athletes to ensure top-notch quality and made accessible for women across markets. Esha, for us, is the perfect combination of someone who comes from a sporting background herself and is a household name. She has aced every role in reel and real life. Her commitment to our collaboration is inspiring not just for our team but our athletes too.”
