Mumbai: One of India’s premier D2C fashion, lingerie and personal care brands, Clovia has onboarded Nikhil Gulati as its head of brand marketing. He possesses an experience of over a decade in senior business and marketing roles.

As part of his new role, Gulati will be heading the brand marketing for Clovia with an aim to make the brand a household name in India and a leader within the category. He will be responsible for all the brand, social and content efforts across media and to grow awareness, recall and consideration of the brand.

Based in Delhi, Gulati’s areas of expertise include brand strategy, media planning, marketing communications, digital marketing & data analytics. Prior to joining Clovia, he was heading media planning at CARS24 and was responsible for new user acquisition. He was instrumental in launching the brand's campaign with MS Dhoni and the strategic partnership with the IPL team Sunrisers Hyderabad.

Gulati has also dabbled in entrepreneurship, successfully building a 360-degree advertising agency. He anchored campaigns for marquee traditional brands across sectors like auto, FMCG and retail.

Gulati holds an MBA degree from IBS Hyderabad and a PG certificate in digital marketing & communication from MICA.

Clovia founder & CRO Neha Kant said, “We are delighted to welcome Gulati to the Clovia team as our head of brand marketing. Under his leadership, Clovia aims to accelerate its efforts to engage with the audience through different mediums. Gulati's entrepreneurial experience will definitely serve as a strong asset in Clovia’s journey ahead. His expertise in consumer marketing and profound understanding of consumer behaviour will be crucial in establishing our marketing strategy and solidifying our position as the market leader in the direct-to-consumer sector.”

On his appointment, Gulati said, "I am excited to embark on this new and uniquely challenging journey with Clovia. What excited me the most was the interesting communications Clovia has built over the years. My aim is to further the brand's vision to normalize conversations around women's innerwear, a topic that has largely been a taboo till now. I hope to create richer and more engaging experiences that propel these conversations to the limelight and continue to engage with the customers in a way that reflects the ethos of Clovia.