Cipla’s consumer health and wellness brand - Cipla Health Ltd., has extended its cold-relief product portfolio by launching the Naselin ColdPlus Rub. It is a rub for adults to relieve congestion, ease breathing and helps to relax from cold-induced exhaustion ensuing a good night sleep and a resultant ‘Shubh Ratri’.
Research shows that nasal congestion can severely affect quality of sleep due to difficulty in falling asleep, remaining asleep and other sleep disturbances. Sleep deprivation can cause impaired cognitive function and daytime fatigue, severely affecting productivity. The Naselin ColdPlus rub is a topical aromatic rub containing 6 Natural Aromatic ingredients- Menthol, Camphor, Eucalyptus oil, Nutmeg oil, Owa ka phool, and Turpentine oil. Scientifically formulated, it combines each of these powerful ingredients popularly known in ancient Indian Ayurveda to provide a holistic solution for decongestion, relaxation and quick relief from cold and other related symptoms. Naselin ColdPlus Rub can be used topically to clear the airways and is pleasantly aromatic and skin- friendly.
Commenting on the launch, Mr. Shivam Puri, CEO - Cipla Health Ltd. said, “At Cipla Health Ltd., the well-being of our consumers is topmost priority and we are constantly emphasizing on product development and innovations to cover their health and wellness sine qua non. We understand the battles fought by our consumers on a day-to-day basis and want to be their trusted and go - to OTC brand. With Naselin, our endeavour has always been to provide as much instant relief to adults victimized by the gruelling effect of cold. With natural ingredients, this cold rub offers timeless cold relief solutions in a convenient and easy-to-use pack.”
Naselin ColdPlus Rub is currently available across all medical stores in Maharashtra in 25g pack at Rs. 80 and more travel-friendly 5g pack at Rs. 20. The recommended method of usage is applying gently over chest area 3-4 times a day for instant relief from congestion. The products will soon be launched in other states and can be purchased online through various e-commerce platforms.
In line with the product launch, Naselin has also released a new TVC to introduce the ColdPlus rub as the ‘Badho Ka Rub’ and highlight the discomfort caused due to nasal congestion, thereby showcasing the product’s efficacy for those suffering from nasal congestion and related sleep deprivation.
