NEW DELHI: UAE-based real estate developer Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. He joins Emaar this month after stints with leading global FMCG and telecom players for over two decades.

Radhakrishnan, known informally as Chandru, will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure.

Emaar Properties founder Mohamed Alabbar said, “Chandru is a global marketer with a proven track record of building reputable brands and a deep understanding of the digital landscape. He will lead the centralised group marketing team and spearhead the transformation of marketing to drive equity and growth for the organisation globally, in today’s digitally connected world.”

With a combination of international and domestic experience, Radhakrishnan will also be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally.

Prior to his new role, the Columbia Business School graduate was with Coca-Cola India as vice president - strategy & insights. Across his various roles at consumer goods majors like Nestlè, Airtel, Marico and Britannia, he has led domestic and global brand teams, built digital competencies, driven creative excellence and strengthened external partnerships.