Mumbai: Re-commerce marketplace Cashify on Tuesday announced that it has brought on board Rajkummar Rao as its first brand ambassador. The actor has signed a multi-year contract with the company and he will promote the products across digital media platforms through campaigns and promotional activities exclusively for the smartphone buyback category.
The association with the actor comes at a time when the company is on a business expansion spree from online to offline, after having recently raised $15 million from Olympus Capital and has acquired UniShop to diversify its omni category services to users.
The company said the partnership is expected to give a strong face to the brand’s philosophy as Rao personifies the brand ethos, which is reliability, responsiveness, approachability, and dynamic personality.
“Rao is an exemplar of a self-made actor, someone who is extremely versatile in his choice of work and roles, delivering credible, authentic content for audiences. His story is an inspiration to the ‘aam aadmi’ of India and resonates with the spirit of our brand and aims to engender the same level of trust and dependability in our products and services," said Cashify CEO and co-founder Mandeep Manocha.
Manocha said at Cashify all refurbished devices go through multiple checks before making it to the end-user who gets a six-month warranty benefit as well. "We as a brand are constantly pushing the boundaries, as we aspire to be relevant and truly connect with our customers, much like the renowned actor," he added.
Speaking about the brand association, Rao said, “With the onset of COVID-19 pandemic, the concept of a distributed workforce and distance learning became a reality. Work, studies, and shopping all shifted to digital and have pushed users to buy second-hand gadgets but there were people who could not afford it. Cashify efforts in democratising technology by making it accessible to all by its various campaigns are commendable. As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose.”
