MUMBAI: In order to strengthening its omnichannel strategy, Cantabil Retail India Ltd, made its debut in the e-commerce marketplace by entering into a venture with Flipkart, Amazon, Snapdeal and Paytm. With a total of 300+ stores across the country, this is the brand’s first among a series of online-retail initiatives that would be announced over the next year.
Cantabil director Deepak Bansal, in a virtual press conference, highlighted the growth strategy. “As we strengthen our presence both online and offline, we will continue to do whatever it takes to be there for all our customers, employees and other stakeholders. From a business perspective, we are continuously evaluating our ways to scale up cost-effectiveness and improve efficiency levels. While the pandemic has impacted both consumer behaviour and demand, we strongly believe that with trust and confidence that the brand has garnered over 20 years, we will surely come out stronger and stand in good stead.”
The brand also unveiled its spring-summer ’20 collection.
Cantabil CFO Shivendra Nigam said, “E-commerce will play a pivotal role Covid2019 for the retail sector, as it will play a key role in maintaining market equilibrium. It is expected to bring back the sales for numerous retail players and for us, it would definitely be one of the key growth drivers moving forward.”
The apparel manufacturer also plans to invest in digital to provide innovation lead a shopping experience to the customers, "Lockdown has pushed us into increasing our innovation and IT budgets, we are strategising in bringing world-class technology solutions to our brand. We are implementing ERP Navision by Microsoft, which shall be completed by this year," said Bansal mentioned.
Adhering to the guidelines issued by the central and state governments, as well as with the permission from local authorities, Cantabil re-opened all its exclusive brand stores in the orange and green zones across the country. All the stores were rigorously sanitized before restarting the business, the brand also rolled out a Standard Operating Procedure (SOP) to ensure the well-being of both staff and customers.
