Mumbai: Boldfit, a leading name in the fitness and sports industry unveiled its new logo, marking a significant milestone in the company's journey of innovation and quality. The new logo is more than just a change in aesthetic; it represents Boldfit's unwavering dedication to inspiring and empowering individuals on their fitness journey.

Titled, The Flex, the new logo showcases modernity and dynamism. With a sleek and simplified design, it stands for agility and dedication, mirroring the values and aspirations of every fitness enthusiast. The new logo's bold typography and refreshed colour palette symbolises the brand's bold energy, while paying homage to its ‘yoga’ beginnings.

"We are thrilled to introduce our new logo, which encapsulates the essence of Boldfit's mission," said Boldfit founder Pallav Bihani. "It's not merely a visual change; it signifies our deep-rooted commitment to revolutionising the fitness industry and providing cutting-edge solutions to our customers. The Flex takes inspiration from every accomplished fitness enthusiast – showcasing to the world years of toil and sweat in full glory.  As we continue to expand our product offerings and reach new markets, our new logo serves as a reminder to dream big and play bold. It represents our dedication to reaching new heights and solidifying our position as India’s #1 fitness and sports brand."

Boldfit's new identity is a testament, committed to stay at the forefront of the fitness industry while honouring its roots and values. It is a symbol of unwavering commitment to helping individuals achieve their fitness goals.