Blanko launches time-lock technology perfume with latest digital campaign

Mumbai: Blanko, Indian Popstar King's first-ever personal brand powered by Raj Shamani's House of X, today announced the launch of India’s first time-lock technology perfumes with its latest digital campaign, ‘Win Every Room That You Walk In’.

Blanko’s Win Every Room Collection is the first fragrance range on the Indian market that is enhanced with Time-lock technology. Specifically designed to thrive in diverse weather conditions and cater to the distinct chemistry of Indian skin, the unique formulation delays evaporation in Indian weather to ensure that the fragrances remain consistent and captivating, no matter where life takes us.

Featuring six exquisite perfumes meticulously crafted to complement the myriad occasions in a man's life, the campaign invites consumers to embrace every moment and own every space that they enter. Announcing the launch of Blanko’s Win Every Room Collection, it harnesses the power of individuality by tapping into diverse personalities and unique Indian body chemistry.

Both the collection and the campaign derive inspiration from the versatile roles of contemporary men while never compromising on confidence. Each video follows King depicting unique personas as he encourages the audience to wear an experience, not just a fragrance. From boardroom to ballroom, Blanko enables men to effortlessly hop from one occasion to another with scents like Indian Oud perfume- festive & special events, Legend perfume- Date nights, Billionaire perfume- clubs & concerts, Empire perfume- everyday work, Sports perfume- gym, sports, Old Money perfume- brunch, travel & relaxing vacations.

Commenting on the latest collection and campaign, King, Indian Popstar and Founder, Blanko said, “Since Blanko’s successful launch in April this year, we have amassed the constant love and support of the consumers. With the latest collection and campaign, we wanted to continue with our mission of building dreams as we innovated with the latest technology. The Win Every Room Collection is built on the premise that one should win every room they walk in. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology that allows Blanko to be your round-the-clock partner, anytime, anywhere”.