Mumbai: Bisleri and the five-time champion Mumbai Indians announced a three-year partnership deal. As an official hydration partner, Bisleri will be seen promoting a healthy and fit lifestyle to its large consumer base and driving youth connections. The association is set to begin with the 2023 cricket season.

Commenting on the collaboration, Bisleri International vice chairperson Jayanti Chauhan said, "As a progressive brand, Bisleri has always advocated the importance of staying hydrated. Through this association, we would like to celebrate the spirit of sportsmanship, performance, and the strong connection hydration has with being healthy and fit. We are pleased to partner with one of the country's favourite teams, the Mumbai Indians, on this journey and script a powerful success story."

"We are happy to have Bisleri on board as we go into the new season. This partnership is a testament to the shared commitment to excellence and will work together to build a strong affinity with our much-loved MI Paltan across the world," added Mumbai Indians spokesperson.                                                                                                                                                                             

Wavemaker India played a key role in establishing the partnership for Bisleri with the franchises. "This marks the beginning of a collaboration of a brand with 50 years of legacy and the most followed league in India. With Bisleri being the hydration partner to these top teams, we believe it is an excellent platform to connect with the fans," said Wavemaker India chief client officer & office head, west Shekhar Banerjee.

Bisleri has also partnered with last year's winning team, the Gujarat Titans, and a series of marathons across the country as part of its efforts to promote hydration messaging. It aims to reach a wider audience and strengthen its brand connection, especially among millennials and gen-z.