Mumbai: Global women's fashion brand, bebe, has partnered with Myntra in India. The brand has also roped in young Bollywood diva, Sharvari, as its first brand ambassador in the country.

Sharvari will endorse the autumn-winter collection and the ad campaign will be visible across regions and various mediums.

The 34-seconds long ad film, titled ‘Be You’ showcases how bebe allows women to explore their real, fashionable selves and experiment with their fashion choices.

The campaign will be promoted extensively across social media to reach the brand’s target audience, comprising largely of modern Indian women. The ad campaign highlights the new season collection, centered on the theme- ‘Be you’. The video campaign emphasizes on modern women who wish to be glamorous and bold in their fashion choices, while also expressing their individuality through fashion.

Sharvari has made a promising start to her acting career with stunning performances in “Bunty Aur Babli 2” and The Forgotten Army.

With her at the helm of brand promotions, bebe’s new campaign is set to build stronger brand salience with its shoppers and fashionistas across top metros and tier I cities.

Speaking on the occasion, Sharvari said, "I am delighted to be associated with bebe as their first brand ambassador in the country. bebe offers trendy and contemporary fashion which reflects my personal style. The brand has made a mark for itself across the globe, and I am happy to be a part of the brand's endeavor to strike a chord with its customers and fashionistas of the country."

Speaking about the association, Myntra chief- Myntra fashion brand and chief experience officer Manohar Kamath said, “Sharvari embodies the brand bebe perfectly. She is bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s persona. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman with her sartorial choices. The association with Sharvari for the new autumn-winter collection is sure to enamor consumers from top tier cities and metros.”