NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 July to 10 July 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 27th week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser with 272,916 insertions, followed by Reckitt Benckiser which ranked second with 103,531 insertions.

Brooke Bond Lipton India Ltd bagged the third spot, like earlier week with 41,837 insertions. Godrej Consumers Products and ITC Ltd secured the fourth and fifth place with 41,145 and 40,154 ad insertions respectively.

Wipro Ltd acquired the sixth spot with 31,601 ad insertions on TV.

Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive, Ponds India, and PepsiCo.

The total number of insertions for top 10 advertisers stands at 626,717 as compared to 637,000 in the previous week.

Top Brands

Lux Toilet Soap continued to lead the list with 17,523 insertions. It was followed by Dettol Antiseptic Liquid 16,940 a new entrant in the list. Policy Bazaar bagged the third spot with 16,227 impressions.

The fourth and fifth sport was acquired by Santoor Sandal and Turmeric, and Surf Excel with 12,893 and 12,632 as insertions respectively.

Other top brands in the pecking order were as follows: Horlicks, Wheel Active 2 in 1, Dettol Toilet Soaps, Fair & Lovely and Close Up.

The brand category saw 133, 068 insertions as compared to 140,604 insertions last week.

Follow Tellychakkar for the consumer facing news & entertainment