Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company behind brands like Lavie and Lavie Luxe, has announced the launch of Lavie Signature, a standalone online-exclusive brand. Positioned between Lavie and Lavie Luxe, Lavie Signature aims to redefine premium by making high-quality bags accessible at affordable prices.

With bags priced between Rs 2000 and 3500, Lavie Signature targets customers seeking a balance of style and value. Each bag is made from durable PB fabric and features high-grade metal hardware, including a distinctive chunky logo. The brand integrates modern design elements like the monogram laogo, color block patterns, and quilting, positioning Lavie Signature as a trendy choice for consumers.

"With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends. We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability. This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market," said Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

This strategy targets a digital-savvy audience, positioning Lavie Signature as a leading brand for premium bags on online platforms. The immediate goal is to build awareness and establish its identity as a premium brand, while the long-term focus will be on expanding the product range and increasing market share in the premium category. With Lavie Signature's launch, the parent company continues its commitment to innovation and delivering a seamless online shopping experience through this exclusive brand.